One of the most iconic music industry brands, with a strong audience and marketing strategy, is Gibson. Founded in 1894,… READ MORE

Ace Hardware is one of those retail stores that knows how to target its audience effectively. It helps them increase… READ MORE

For ads to perform well, it’s important that they maintain an audit and optimization plan. I was looking at a… READ MORE

This is a mock paid social media campaign regarding NexGen Sports Training, a performance program targeting young athletes in Long… READ MORE

ShopRite has been in operation for almost 80 years. Throughout their time in business, they have maintained a credible balance… READ MORE

When we think about how legacy brands balance organic and paid efforts, ShopRite is a prime example: they do it… READ MORE

I’ve been in the process of publishing a long-form article on medium.com regarding how media coverage handled the New York… READ MORE

When you write something, there is always going to be a voice that will make the writing sound good. Readers… READ MORE

During my undergraduate years, writing was both a passion and an escape. I enjoyed crafting articles, expressing my ideas, and… READ MORE

I’ve been writing for who knows how long. The things I write have been different from early childhood to my… READ MORE