This is a mock paid social media campaign regarding NexGen Sports Training, a performance program targeting young athletes in Long Island, NY. It was developed to generate high-quality leads for a free performance evaluation via Facebook Ads Manager, using Facebook and Instagram as the social media platforms. 

Given the nature of the industry, this mock campaign emphasized lead quality over quantity and targeted specific audience segments rather than focusing on impressions. 

Main Purpose 

The primary objective was to generate leads from Meta’s Instant Forms. This objective would be effective in capturing the attention of parents of 13-18-year-olds who are, or are looking to become, young athletes. This demographic targeting approach supports the performance goal of maximizing conversion leads by prioritizing users most likely to convert after sharing their contact information. 

Finances 

The daily budget for this mock campaign was set to $20. This is a fair amount to start off with, as it could be realistic for a sports business like NexGen Sports Training. Also, to acquire consistent leads, this amount would, in all likelihood, achieve that goal. 

The daily budget also includes a strategy called “ad budget set,” which lets you apply the same bid strategy or schedule to all ad sets. The bid strategy, on the other hand, was set to the highest volume to maximize results within the budget. 

Targeted Audience 

As mentioned earlier, parents of teenagers aged 13-18 on Long Island were the target audience for this mock campaign. Other key demographic indicators were people aged 30-50 who may have children interested in playing sports and are responsible for paying for programs. 

For targeting, this mock campaign focused on engaging youth sports fans and children who play specific sports (e.g., basketball, football, soccer). Sports brands like Nike and Adidas were also included because they are popular in youth sports apparel, equipment, and accessories. 

By evaluating lead quality, target audience, and budget, this mock campaign demonstrates how Facebook Ads Manager can deliver relevant results for a business seeking more engagement.