LinkedIn is certainly one of those platforms that takes its data collection policies seriously. You can tell from their privacy policy, which, under the data collection section, indicates that it obtains information directly from users’ devices and cookies. Information such as someone’s name, resume, and contact details would be used for this platform to find… read more

One of the most iconic music industry brands, with a strong audience and marketing strategy, is Gibson. Founded in 1894, they have been an influential guitar manufacturer in the history of music. This brand has become well-known for its significant presence across a wide range of music genres, including rock, blues, and classic American music… read more

Ace Hardware is one of those retail stores that knows how to target its audience effectively. It helps them increase local awareness, promote services (i.e., cutting, painting, and equipment rental), and even build community engagement. They use platforms like Facebook, Instagram, YouTube, and Pinterest for different targeting strengths. Audience Characteristics and Segmentation There are plenty… read more

For ads to perform well, it’s important that they maintain an audit and optimization plan. I was looking at a bunch of them this week, specifically about vehicles, and Subaru of Gallatin appeared. They have numerous ads in the Meta Ad Library and the YouTube Ads Transparency Center, and the one that caught my eye… read more

This is a mock paid social media campaign regarding NexGen Sports Training, a performance program targeting young athletes in Long Island, NY. It was developed to generate high-quality leads for a free performance evaluation via Facebook Ads Manager, using Facebook and Instagram as the social media platforms.  Given the nature of the industry, this mock… read more

ShopRite has been in operation for almost 80 years. Throughout their time in business, they have maintained a credible balance between several social media platforms, primarily Facebook and Instagram. The purpose of this evaluation is to analyze their organic social media performance using metrics and insights from Sprout Social. By examining their engagement and growth… read more

When we think about how legacy brands balance organic and paid efforts, ShopRite is a prime example: they do it well while also prioritizing certain metrics for good reasons. They do it in a way that helps them balance organic social media engagement with paid amplification. Reflecting on the concepts described in Social Media ROI… read more